Feel by Doing

We offer and design tailor-made experiences, events and activities in Barcelona and Catalonia, promoting local, responsible and sustainable tourism.

We are respectful with the environment and we want to distribute fairly the profit generated by the tourism industry, developing the local economy and helping small family-running businesses, tourism professionals, associations, foundations, social and local projects, entrepreneurs, small towns and so on, to grow and get profit from the tourism market.

We are tourism experts and we believe that a more responsible tourism in Catalonia is possible.

By buying Feel by Doing experiences, you will help local projects, foundations and associations; generating positive impact on the territory, the community and the environment.




  • Creation, design and organisation of responsible and sustainable tourism experiences in Catalonia

  • Off and online promotion and commercialisation

  • Tailor-made proposals for individuals and groups

  • Design and promotion of seasonal experiences (temporary activities)

  • Social and cultural activities for people who want to know more about Catalan culture, discover new places and meet new people

Services for companies / events:

  • Incentive and team building activities for companies

  • Planning and production of customized corporate events

Tourism advise and consultancy for companies and destinations:

  • Strategy and tourism marketing to improve market positioning

  • Tourist activities development and new products and services creation and management

  • Advice and consultancy to promote and develop good practices for responsible and sustainable tourism

  • Tourism 3.0, tourism promotion, content marketing strategy and social media



Profesional del turismo, diseñadora de experiencias, viajera empedernida, aventurera y emprendedora

Judit Esteban Garcia, CEO & Founder

Tourism professional, experiences designer, adventurous traveler & entrepreneur

  • Tourism degree at EUTDH (Autonomous University of Barcelona)

  • Master’s degree in Advertising: Brand Strategic planning and creative content edition management at Pompeu Fabra University

  • Master’s degree in Communication & Digital Marketing at Autonomous University of Barcelona

I have 12 years professional experience in the tourism industry, in Catalonia and abroad (England and Germany). I have worked in tourist information offices, hotel industry, events and incentive travels organisation, and also at the Catalan Tourist Board (ACT), promoting Catalonia as a tourist destination in Central Europe (Germany, Austria , Switzerland, Poland, Czech Republic and Hungary). Also, I am tourism lecturer in several business schools in Barcelona.



  • Entrepreneurship award by the “Universitat Autonoma de Barcelona” (UAB University) in tourism category.

  • "Feel by Doing was one of the awarded projects in "Atípics", an entrepreneurship program funded by SOC (Servei d'Ocupació de Catalunya).